During my tenure at SMITH from 2017 to 2019, I played a pivotal role in establishing the LABS team—a dynamic initiative aimed at pioneering the convergence of emerging technologies and commerce. Central to our mission was the exploration of cutting-edge concepts, with a particular focus on Augmented Reality (AR) and Virtual Reality (VR). My primary contribution stemmed from my expertise in video and motion graphics. Here is a snippet of my favourite motion graphics pieces developed during my time at SMITH.
